Business Case:
The company has fully utilise the financial resources (drain) and the revenue has not been able to pay all the bills. The main customer 'which is the government' has change the policy and emphasis on 'DIY' and only buy 50% or even less from 1PHL Sdn Bhd.
The company is in the need to engage marketers and set-up the marketing department
Post Mortem
The company has fully utilise the financial resources (drain) and the revenue has not been able to pay all the bills. The main customer 'which is the government' has change the policy and emphasis on 'DIY' and only buy 50% or even less from 1PHL Sdn Bhd.
The company is in the need to engage marketers and set-up the marketing department
Post Mortem
- Core Business: Diagnostic, Consultancy and R&D.
- Primary: Diagnostic
- Secondary: Trading
- Supporting Function: Consultancy
Suggestion:
- Focus on other related business which is more profitable
- Developed new nich market based on capability to server
- Build Brand Equity by doing collaboration
- Collaborate with PPIM to create awareness of the new business area
Action Plan
- Get 'appointment letter' to DMSB or EDG Corporation Sdn Bhd
- Waiting on the write up on (X- Issues: 3(x) appearence)
- Meeting with PPIM and MOU with the choosen Partner
Present
AA, MZA, KZ and 1PHL Sdb Bhd Partner
AA, MZA, KZ and 1PHL Sdb Bhd Partner
Progress
ReplyDelete1. Analysis on Market
2. Collaborate with new Agency, waiting for appointment.